But for those of us, who use social media, but can't quite get what all the fuss is about, here's a valuable article from Social Media Today, about why all that hashtagging (# signs pointing to a conversation).
There's lots to chew on, in its simplicity.
One idea that struck me, was the importance of promoting 'the now'.
To Promote the Now.
From conference attendees tweeting your brilliant quotes to fans snapping selfies in front of your fab food truck at a street festival-- if they’re participating in your event, they’re probably posting about it already.
Establish and promote a hashtag for them to use and you’ll create three (3) things: real-time coverage of your event, a collective record of the experience, and an instant promotion targeted to your customer’s nearest and dearest.
I can certainly see how these actions would support us in building community around a TechSalon in Canada..